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Renowned for the concept of Enzymetherapy®, groundbreaking formulations and unsurpassed product performance, Alterna has set the industry standard for the finest hair care products available. Alterna’s Enzymetherpy® is an exclusive complex specifically developed to assist in the delivery effectiveness of all ingredients so that they absorb into the hair and scalp more easily. Now, hair can absorb an advanced level of essential fatty acids, vitamins, minerals and proteins – noticeably improving the condition of the hair. 


We hear that Julia Roberts swears by Alterna Hemp Seed Straightening Balm and that Victoria Beckham adores Alterna Leave-In Conditioner.

now you can start to experience the science of Alterna

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in association with Oak Hair